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New Special exhibition at the Mercedes-Benz Museum: “The Fascination of the SL – a Dream Car for 70 Years”


Stuttgart - Nine SL sports cars on a series of S-bends, including the oldest SL in existence, as well as numerous other exhibits and items: this is what will be revealed to visitors in the new special exhibition “The Fascination of the SL – a Dream Car for 70 Years” at the Mercedes-Benz Museum. The exhibition opens on 22 October 2021 and is scheduled to run until 15 May 2022.

In March 1952 – and thus almost 70 years ago – Mercedes-Benz unveiled the 300 SL. In that same year, this thoroughbred racing sports car won four out of its five races, which quickly prompted calls for a production version. Mercedes-Benz responded by introducing, in 1954, the 300 SL Coupé as well as the more luxurious 190 SL Roadster. Since then, there has been an unbroken tradition of production cars with the famous two-letter designation: the “S” that stands for “super” and the “L” for “light”. In the future, too, Mercedes-Benz will continue to write the success story of the SL.

The full story

The special exhibition at the Mercedes-Benz Museum tells the full story of the SL sports cars. Representing that first spark of an idea in 1952 is the 300 SL racing sports car with the chassis number 2: the oldest SL still in existence and always owned by the company. The first production SL is then the 300 SL Coupé built from 1954 onwards.

This famous “Gullwing” model and all other SL model series up to the present day can be seen in the special exhibition. The technical innovations of the SL since 1952 are presented in a display case. The thrill of travel is conveyed not just by the series of S-bends, but also by a colourful display of holiday postcards from around the world showing the Mercedes-Benz SL.